In 2026, What is a (really) fast website

What is a (really) fast website?

It's simple, you can test it on this site: it's a website that loads instantly, whether you're on a computer, tablet, or mobile, whether you're at the office or on the train with a weak 4G signal.

The reality: 60% of your traffic comes from mobile, often with an unstable connection. A site designed for these conditions means 60% of your visitors won't leave frustrated.

Why it matters:

Bounce rate: A slow site means a visitor leaves as quickly as they arrived. The numbers speak for themselves: 53% of mobile users abandon a site that takes more than 3 seconds to load (Google). Every second counts.

User experience: Every second of waiting in your purchase journey is an opportunity for your visitors to abandon or postpone, often never returning. A one-second delay can reduce conversions by 7%, and a site that loads in 5 seconds sees its bounce rate increase by 90% compared to a site that loads in 1 second.

Users perceive a slow site as less reliable, less professional. 47% of consumers expect loading in under 2 seconds. Not meeting this expectation means losing their trust from the very first seconds.

Organic search: A high-performing site responds well to SEO mechanisms. Loading speed has been an official Google ranking factor since 2010. Sites in the top 3 results generally have loading times under 2 seconds. Easily gain positions in search engines.

Digital footprint: A lightweight and fast site runs even on the most modest devices. An optimized site can reduce its energy consumption by up to 70%. At a time when computer component prices are exploding with AI, we believe it's important to rethink optimization.

The numbers speak for themselves:

Amazon calculated that every 100ms of latency costs them 1% in sales. Pinterest increased conversions by 15% by reducing wait time by 40%. Walmart saw conversions increase by 2% for every second gained.

For an e-commerce site at €100K/month, 1 second gained = potentially €14K in additional annual revenue.

The result?

So you get it, a really fast site is better for everyone.

• For you: Easier to maintain, better SEO, users who don't face a technical wall.
• For your users: A smooth experience, a phone that doesn't overheat in 30 seconds of browsing, and a message received without friction.
• For the digital environment: Minimal server costs, a site that works on grandma's smartphone, and relaxed maintenance.

How do we do it?

Optimized code, intelligently compressed images, lazy loading, global CDN, strategic caching. No heavy frameworks, no unnecessary plugins. Just what's needed, ultra-optimized.

Core Web Vitals: Google measures performance with 3 key metrics (LCP, FID, CLS). We optimize your site to excel on all 3 indicators.

Test it yourself

Open your current site and this one at the same time. The difference is immediate. Your visitors feel it too, with every visit.

And it just so happens that ultra-fast sites are our standard and what we deliver.

If you want to understand what your site's slowness is actually costing you in conversions and revenue, we broke down the numbers in this article.

Wondering how to apply this to your project? → Contact us