How much does a website redesign cost in Belgium in 2026?

The short answer

In Belgium, a professional website redesign typically costs between €3,000 and €10,000 for a custom service website. A light refresh built on a sound existing foundation can stay below €3,000. E-commerce, large multilingual sites and projects with business integrations commonly reach €10,000 to €30,000 or more.

The difference is not just the number of pages. It comes from what needs to be reconsidered: content, user journeys, design, SEO migration, the CMS and connections to the rest of your business.

These are practical market ranges, not automatic price tags. Two €6,000 proposals can cover very different amounts of work.

Website redesign price ranges in Belgium

Template, DIY or junior freelancer: €500 to €2,500

A website assembled with Wix, Webflow or WordPress and a purchased theme can be enough to test an idea or publish a few pages quickly. The budget stays low because the structure, components and much of the design already exist.

The limits appear as the company grows: average performance, little differentiation, rigid journeys and dependence on plugins. That does not make it the wrong choice, but the limitations need to be understood before comparing it with custom work.

Experienced agency or freelancer: €3,000 to €10,000

This is where deeper work becomes possible: auditing the existing site, planning content and architecture, creating a custom design, developing it carefully and protecting existing SEO value.

It is also where you find people who examine the business objective before choosing a CMS or drawing a page. This is our usual territory at Horde. Our website redesign service explains how we approach it.

Specialist agency or complex project: €10,000 to €30,000+

E-commerce websites with large catalogues, client portals, large multilingual sites, CRM or ERP integrations and booking platforms cost more because the technical and organisational complexity is real.

In this category, data, permissions, redirects and integrations can require more work than the screens visitors eventually see.

Three realistic budget examples

A 5-to-10-page service website

For a small company with usable existing content, a redesign covering architecture, custom design, development, a lightweight CMS and SEO foundations often falls between €3,000 and €7,000.

The budget rises when the agency also has to reposition the offer, write the pages or produce photography and video.

A multilingual website with an SEO migration

A 30-to-50-page French-English website that already receives organic traffic requires a URL inventory, redirect mapping, metadata migration and editorial review in both languages. Depending on the content and level of customisation, it can fall between €7,000 and €15,000.

An online store with payments and logistics

A customised Shopify store with a catalogue, payments, delivery and e-commerce SEO starts above a standard service website. Custom B2B rules, an ERP or specific logistics can push the budget beyond €15,000. Our page on e-commerce website development breaks down that type of project.

What actually changes the quote

The volume and state of the content

Taking over 80 poorly structured pages, reformatting images and rewriting metadata takes time. Many companies arrive with websites where most pages overlap. Before development starts, someone has to decide what stays, what merges and what disappears.

The SEO migration

If the current website already generates organic traffic, a redesign can erase years of progress when it is badly handled. URL mapping, 301 redirects, content preservation, canonical rules, sitemaps and post-launch monitoring all belong in the project.

This work is not optional when existing visibility matters.

User journeys and UX work

A beautiful website can still send visitors in the wrong direction. Rethinking navigation, conversion points, forms and information hierarchy requires understanding users before producing screens.

Third-party integrations

CRM connections, automations, booking, payments, member areas and catalogue synchronisation each bring their own constraints. Some take a few hours. Others require several days of development and testing across multiple teams.

The CMS and long-term maintenance

The launch price is not the total cost. A well-chosen CMS lets the team update content without calling a developer for every small change. A poor foundation can look cheaper today and become much more expensive two years later.

What a serious redesign should include

Before comparing two quotes, make sure they cover the same work.

• Audit of the website, objectives and available data
• Page architecture and priority user journeys
• Responsive design adapted to the brand
• Development and performance optimisation
• Content migration and SEO redirects
• CMS configuration and team training
• Testing across common devices and browsers
• Launch, quality control and a follow-up period

Anything missing from the proposal either needs to be handled elsewhere or removed from the scope deliberately.

The costs quotes often leave out

Content writing. Most agencies do not automatically write every page. If your team cannot supply the text, someone has to research and produce it. A practical range is €80 to €200 per page, depending on the depth of research and SEO work.

Brand assets. Photography, video, illustration and iconography can become a separate budget line.

Hosting and external services. Domain registration, hosting, transactional email, licences and measurement tools often represent €100 to €500 per year for a standard website, and more for a complex platform.

Post-launch maintenance. Updates, backups, performance monitoring and smaller improvements require internal time or a maintenance agreement.

Your team's time. Briefing, supplying content, approvals and testing can easily require 15 to 30 hours from the client during a serious redesign.

The mistakes that make budgets explode

Signing before defining the scope. “Redesign the website” can mean five pages to the agency and fifty pages, a blog and a client portal to you.

Changing direction halfway through. A decision made before design costs little. The same decision after development may require several stages to be repeated.

Choosing on price alone. A proposal sent without an audit, questions about the business or a review of the current website is difficult to compare with a complete process.

Ignoring SEO migration. A better design does not compensate for lost pages, links and Google rankings.

Full redesign or focused optimisation?

Not every imperfect website needs rebuilding. Focused optimisation can be enough when the structure is sound, the CMS still works and the problems concern speed, a few key pages or the conversion journey.

A redesign becomes relevant when several problems overlap: confusing architecture, weak credibility, poor performance, an obstructive CMS, unmanageable content or fragile SEO.

A technical SEO and website audit separates what needs rebuilding from what can be improved without starting over.

Frequently asked questions

How long does a website redesign take?

A medium-sized professional website often takes six to twelve weeks. The schedule depends mainly on content readiness, the number of approval rounds and third-party integrations.

Can a website be redesigned without losing SEO traffic?

Yes, provided the team inventories the URLs, preserves useful content, prepares redirects and monitors the site after launch. An improvised migration remains one of the biggest redesign risks.

Why do agency quotes vary so widely?

Because they rarely include exactly the same work. Ask who is responsible for content, UX, SEO, testing, training and post-launch support.

How much extra does a multilingual website cost?

Multilingual support does not automatically double the budget, but it adds content, metadata, testing and coordination. Professional translation is also a separate cost when the client does not supply it.

When is optimisation enough?

When the technical and editorial foundations remain healthy. Improving speed, clarifying two service pages and simplifying a form can create more value than replacing the entire website.

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Before setting a redesign budget, consider what the current website is already costing the business. We cover that in What your website is really costing you.

Planning a redesign? → Tell us about your website

Sources

• /Google Search Central - Site Moves and Migrations
• /Google Search Central - Understanding page experience in Google Search results
• /Think with Google - Take Note, Web Publishers: A Speedy Mobile Site Is the New Standard
• /The price ranges remain practical estimates based on our experience of the Belgian market in 2026.