How much does a website redesign cost in 2026

The real question isn't how much it costs.

It's how much not doing it costs you.

A site that loses contacts, loads in 5 seconds on mobile, and gives the impression the business hasn't moved since 2018. That has a price. It's just invisible on your balance sheet.

That said, you still need to know what you're getting into. Here are the real price ranges, the factors that move the numbers, and the traps that blow budgets.

Price ranges in 2026 (Belgian market)

There are three categories, and they are not interchangeable.

Template + DIY or junior freelancer: €500 to €2,500

A site built on Wix, Webflow or WordPress with a purchased theme. It holds up visually. But on performance, technical SEO and differentiation, you start with the same foundations as 200,000 other sites. And when your business evolves, you hit the template's limits fast.

Experienced agency or freelancer: €3,000 to €10,000

This is the range where real work is possible. Auditing what exists, content strategy, custom design, careful integration, performance and SEO optimisation. It's also where you find people who understand your business objectives, not just your brand guidelines.

This is our territory at Horde. If you want to understand what that includes in practice, tell us about your project.

Specialist agency or complex project: €10,000 to €30,000+

E-commerce sites with large catalogues, platforms with client portals, multilingual sites with content architecture, CRM/ERP integrations. The budget climbs when the technical complexity is real, not just because the agency has a prestigious address.

What actually makes the price vary

Two €6,000 projects can be very different. Here's what moves the dial.

The volume and state of existing content

Taking on 80 pages of poorly structured text, reformatting images, rewriting titles for SEO: that's time. Many businesses arrive with a 60-page site where 40 pages are redundant. Before writing a single line of code, the content needs to be cut. The more work there is, the higher the cost.

SEO migration

If your current site generates organic traffic, a redesign can wipe it out in a few weeks. 301 redirects, URL mapping, preserving meta tags, handling disappearing pages. It's a full job in itself, and it's not optional if you care about your Google rankings.

Third-party integrations

CRM connections, forms with automations, live chat, booking tools, online payments. Each integration has its own level of complexity. Some take two hours. Others keep a developer busy for three days.

UX audit and user journey redesign

A beautiful site that pushes visitors in the wrong direction exists. Reworking user journeys, conversion points, navigation architecture: that's often where the redesign's ROI is decided. And it's rarely included in bottom-of-the-market quotes.

The CMS and maintainability

What you pay the agency isn't the only cost. A well-chosen CMS lets you update your own content without calling a developer to change a line of text. A bad technical choice today can cost you €200/h two years from now.

What quotes don't mention

Quotes compare badly because they don't cover the same things. Here's what's often missing.

Content writing. Most agencies deliver the site, not the text. If you don't produce your own content, someone has to. Budget between €80 and €200 per page, written and SEO-optimised.

Going live and server configuration. Hosting, domain name, SSL certificate, DNS configuration. Not much in annual cost (€100 to €500/year depending on context), but it's rarely included in the redesign quote.

Post-launch maintenance. A site needs maintaining. Updates, backups, performance monitoring, small fixes. Either you do it in-house or you have a maintenance contract. Budget €50 to €200/month depending on complexity.

Internal time. You will spend time on this project. Briefs, approvals, supplying content, testing. For a serious redesign, budget at least 15 to 30 hours on the client side. That's not a cost to ignore.

The mistakes that blow the budget

We see these regularly. They don't always come from the agency.

Signing the quote without agreeing the scope. You sign for "a redesign". The agency hears "redo the homepage and main pages". You meant "the whole site with the blog, the catalogue and the client portal". That gap has a price.

Changing your mind mid-project. A redesign is a project. Changes made mid-course always cost noticeably more than if they had been planned from the start. Take time on the brief. It's what drives the budget.

Choosing on price without looking at process. An agency that skips an initial audit, doesn't ask about your objectives, sends a quote in 24 hours without looking at your current site: that's a warning sign. The cheap quote can become the most expensive project if the work needs to be redone.

Ignoring SEO migration. Already mentioned, but worth repeating. Google explicitly documents the need for URL mapping, clean 301s, and migration monitoring. Ignore that step and you can lose months of organic visibility.

How to know if the time is right

There's no three-year rule. A site gets redesigned when it's commercially justified. Here are the concrete signals that say it is.

Your mobile bounce rate is above 70%. Your site loads in more than 3 seconds on a standard connection. You're embarrassed to share the URL during a sales call. Your CMS slows you down more than it helps. Your service pages don't show up for queries where you should be visible.

One of these signals doesn't necessarily justify a full redesign. Several together does. An audit of your current site separates what needs a redesign from what can be fixed otherwise, and it's usually the best place to start.

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Before the budget, there's the question of what your site is already costing you. We covered that in a separate article: What your website is really costing you (without you knowing it).

Have a redesign project in mind? → Talk to us

Sources

• Google Search Central - Site Moves and Migrations
• Google Search Central - Understanding page experience in Google Search results
• Think with Google - Take Note, Web Publishers: A Speedy Mobile Site Is the New Standard
• The price and maintenance ranges above remain market-order estimates based on our experience in the Belgian market in 2026.